Hi I’m Samantha, a Product Manager originally from San Diego but currently based in London. After completing business school, I spent the last eight years working in Performance Marketing. I've developed a close understanding of what resonates with users and how to hit targets effectively.

I believe that achieving a balance between user needs and business goals is the foundation to a successful product. Creating a balance ensures that products not only deeply resonate with users but also drive tangible business outcomes. As someone with a foot on both sides, my goal is to bridge the gap and drive greater synergy.

Beyond product strategy, you'll find me at Hampstead Heath with my dog Indy, searching for the best flat white, or planning my next adventure. As a lifelong learner, it's important for me to stay curious, build new skills, and grow.